Making a better impression: growing revenue without growing traffic
How publishers can earn more from their existing audience and inventory
4 min read
How Hemnet lifted fill rate by 15pp while maintaining eCPM
Find out how Hemnet, Sweden’s largest online property portal, uses curated demand to keep ads aligned with the property journey.
4 min read
How Ekstra Bladet kept political ads live (beating budget by 5x)
TTPA was designed to make political advertising clearer for readers. But they created a problem for publishers.
4 min read
Curated demand: adding competition without the complexity
Adding more demand is rarely as simple as switching on another bidder. That's where curated demand comes in.
4 min read
Agentic workflows, intent, control: publisher learnings from IAB UK
We dig into current real-world applications of AI for publishers who are navigating agentic advertising right now.
5 min read
Adnuntius and Livewrapped keep political ads flowing under TTPA
Nordic ad tech companies partner to help publishers keep serving ads as the EU's TTPA prompts major platforms to exit the space.
2 min read
Publishers miss out on potential ad revenue
From AI-driven floor pricing to lazy load optimisation, here's eight tech-stack changes to lift ad revenue without changing your demand.
2 min read
TTPA Brings New Challenges — and New Opportunities — for Publishers
The EU's TTPA regulation introduces strict transparency and traceability for political ads. As Google exits, publishers need an alternative — and the right bidder.
2 min read
Livewrapped expands in Norway — Media giant Amedia increases revenue by 61%
Norway's largest local-news publisher saw a 61% lift in header bidding revenue after migrating its 137 titles to Livewrapped.
2 min read
Livewrapped signs an agreement with Blockthrough
Livewrapped becomes Blockthrough's third-ever direct wrapper integration. Clients can expect up to 10% uplift in digital ad revenue.
2 min read
Hitta.se increases its programmatic revenue by 156% after switching to Livewrapped's technology
Sweden's leading information site grew prebid revenue by 156% and lifted CPMs by 12% — including a 40% lift in Google Ad Exchange CPM.
2 min read
Maximising revenue and being part of our clients' growth journey excites me
An interview with Patrik Brännfors, Livewrapped's new CCO, on joining the team, his focus for 2024, and what excites him about the platform.
1 min read
5 clicks in Livewrapped can lead to 6% uplift in programmatic revenue
Why running prebid experiments is one of the cheapest ways to hit your revenue targets — with a 6% uplift example from a premium publisher.
2 min read
There is so much happening behind the scenes that our clients never see but is still important
Senior Developer Filippo Del Tedesco on scalability, building the smartness behind the wrapper, and engineering for sustainability.
2 min read