Product — Optimisation & Intelligence

Decisions that
improve themselves.

Automate and optimise your header bidding decisions in real time with data-driven intelligence — floors, bidder order and timeouts that keep getting smarter as conditions change.

Floor pricing

Dynamic, per-impression floors tuned by traffic shape, device and user context.

Bidder order

Performance-aware sequencing that prioritises bidders most likely to clear high.

Timeout tuning

Per-bidder, per-context timeouts that balance fill against page-speed cost.

Machine learning

Models that keep learning from your auctions — decisions improve over time.

Automated decision-making

Millions of auctions.
One smarter wrapper.

Every day, millions of requests run through your header bidding stack. Floors, bid order and traffic behaviour all influence each auction's outcome. Livewrapped continuously optimises these parameters using data-driven algorithms — including machine learning where appropriate — so your stack keeps improving as conditions change.

Livewrapped optimisation dashboard
In their words

What some of our
customers say.

Two things that really matter for us are fast and good service and support, and how easily we can set up complex setups. We looked at other solutions but Livewrapped's attitude and product were on a different level compared to others.

Tuomas Suihkonen
CEO at Improve Media

Since we started we have been able to triple our programmatic revenue in just a few years. The Livewrapped team and technology have been instrumental to our success. We are very happy with both their technology and their high level of support.

Håkan Hamrin
Head of Programmatic at Stampen Group

We are extremely happy with our cooperation with Livewrapped. Thanks to their technology and expertise we have managed to increase the efficiency of our header bidding stack to a whole new level.

Henrik Wallin
Head of Sales at Everysport Media Group

Thanks to the Livewrapped platform we are able to get real-time insights into issues and optimisations we do. In combination with this and our close cooperation with the Livewrapped team, we have been able to raise our programmatic revenue to new levels. A great platform and supplier that I can truly recommend to any organisation wanting to improve their programmatic business.

Søren Johansen
Head of Ad Operations, Ad Tech & Products at Ekstra Bladet
Trusted by premium publishers

Powering header bidding for some of Europe's
largest publisher groups.

AmediaStampen MediaEkstra BladetPolaris MediaHemnetATMedia