Livewrapped blog

News
Adnuntius and Livewrapped Team Up to Keep Political Ads Flowing Under EU’s New TTPA regulation

As the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation takes eff ect, Nordic ad tech companies Adnuntius and Livewrapped have formed a partnership designed to help publishers keep serving political ads, even as major tech platforms pull out of the space.

Learn more
Opinion
TTPA Brings New Challenges — and New Opportunities — for Publishers

The EU’s upcoming regulation on Transparency and Targeting of Political Advertising (TTPA) introduces strict requirements for full transparency and traceability of political ads.

Learn more
Opinion
Publishers Miss Out on Potential Ad Revenue

Many publishers are leaving valuable ad revenue on the table by not fully optimizing their ad tech setup. From harnessing AI-driven tools to streamlining ad delivery, there are numerous ways to ensure a more effective and profitable ad stack. An optimized tech approach can lead to substantial revenue gains, allowing publishers to compete more effectively in an increasingly crowded digital marketplace.

Learn more
News
Livewrapped expands in Norway – Media giant Amedia increases revenue by 61%

This spring, Amedia, Norway's largest publisher of local news, signed an agreement with VO2’s company Livewrapped. In April, Amedia completed the transition to Livewrapped's technology and has since observed a 61% increase in advertising revenue through Header Bidding.

Learn more
News
Livewrapped signs an agreement with Blockthrough

Livewrapped has entered an agreement with Blockthrough, the world's largest player in adblock revenue recovery. Livewrapped will be Blockthrough's third-ever direct integration with a header bidding wrapper, and the collaboration is expected to increase Livewrapped’s clients' digital ad revenue by up to 10%.

Learn more
News
Hitta.se increases its programmatic revenue by 156% after switching to Livewrapped's technology

Hitta.se, Sweden's leading website for information about people, companies, places, and directions, announces a significant increase in its programmatic revenue following their switch to Livewrapped's technology. Since the switch, Hitta.se has managed to increase its programmatic revenue via prebid by a staggering 156%, all possible thanks to Livewrapped's platform.

Learn more
Team
Maximizing revenue and being part of our clients' growth journey excites me

We are thrilled to introduce and welcome our new CCO, Patrik Brännfors. We asked him some questions about his thoughts on joining Livewrapped, his outlook on 2024 and much more.

Learn more
Team
There is so much happening behind the scenes that our clients never see but is still important

We live in a time where we need to put high expectations on our technology partners to not only cater to a specific business need but also do it in an optimized and modern way. This also aligns with sustainability which is an important topic, especially for our industry. We need to make sure our platform is engineered for efficiency for many reasons. My goal is to continue offering our clients technology that is at the forefront, efficient, robust & “smart".

Learn more
News
5 clicks in Livewrapped can lead to 6% uplift in programmatic revenue

Let's talk about experiments and why they should be one of the keystones in your strategy for reaching your programmatic targets this year.

Learn more

Latest Updates from Livewrapped

News
From Hype to Reality: AI in AdTech
Learn more
  1. info@livewrapped.com
Company
HomePlatformAboutCustomersCaseNews
Get started
Sign upSign inContact us
Legal
Terms of ServicePrivacy PolicyCookie Policy

© 2022 LiveWrapped. Livewrapped AB, Org.nr: 559101-1969