Livewrapped has entered an agreement with Blockthrough, the world's largest player in adblock revenue recovery. Livewrapped will be Blockthrough's third-ever direct integration with a header bidding wrapper, and the collaboration is expected to increase Livewrapped’s clients' digital ad revenue by up to 10%.

Blockthrough is a leader in programmatic ad filtering and helps publishers recoup the revenue they lose due to ad blocking by serving ads that comply with the Acceptable Ads Standard. Through the agreement, Blockthrough's technology has been integrated into Livewrapped's platform and can be easily activated by Livewrapped's customers without the need for additional technical implementations. In the Nordics, ad blockers are used on approximately 28% of all devices, and Blockthrough estimates that the digital ad revenues of Livewrapped’s partners can increase by up to 10% by using its technology.

"The agreement with Blockthrough is a big step in our market positioning for Livewrapped. We are strengthening our platform with an important technology that enables our customers to monetize a larger share of their traffic. Many of our customers depend on ad revenue to power their sites and we believe that this collaboration increases the attractiveness of our offer. Hopefully it can also lead to new customers," says Fredrik Johansson, CEO of Livewrapped.

Blockthrough previously has only two global agreements for direct integration: Amazon Connections Marketplace and Magnite Demand Manager.

"We are very excited about the partnership with Livewrapped and look forward to helping media owners across the Nordics capitalize more on existing traffic," said Simon Burgess, Director of Business Development at Blockthrough.

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For more information:

Fredrik Johansson, CEO Livewrapped AB

Phone: + 46 (0)76 838 43 37

Email: fredrik@livewrapped.com

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Simon Burgess, Director of Business Development, Blockthrough

Phone: +​​44-(0)7554442105

Email: simon@blockthrough.com 

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About Blockthrough:  

Blockthrough is part of the eyeo group, a German company that is dedicated to empowering a balanced and sustainable value exchange for users, browsers, advertisers and publishers. Blockthrough helps the world’s leading media brands restore a healthier relationship with the 350 million users who filter their online ad experience. Blockthrough is the most popular programmatic ad filtering solution among the Comscore Top 150, and its customers include AccuWeather, Freestar, CafeMedia, Healthline, and Future plc. Today, Blockthrough powers more than 10,000 sites across the globe, monetizing over 3 billion pageviews each month.

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