AmEDIA
Livewrapped helped Informationsgruppen to grow their display revenue by 190%
"Livewrapped´s technology has has made it possible to work with a lot more partners than we used to do. Thanks to the increased transparency, we can analyze our revenue streams and thereby optimize our profitability in a much more efficient manner. "
Seth Nauclér
CEO, Informationsgruppen
Informationsgruppen AB is one of the leading service providers in Sweden for data base driven search through their web sites merinfo.se and biluppgifter.se. In October 2021 Informationsgruppen signed a deal with Livewrapped to switch to their Header Bidding wrapper. In December 2021 biluppgifter.se switched technology and in January 2022 merinfo.se followed.
" Per August 2022 the average monthly uplift in total display revenue compared to last year was 377 % on biluppgifter.se and 113 % on merinfo.se. For the entire company, the uplift was 190 %. This is of course an absolutely fantastic result."
Case Review
View Website
Case Timeline
October 2021 - September 2022
Industry
Industrial Automation
How we helped
- Integration
- Platform upgrade
“Thanks to the Livewrapped platform we are able to get realtime insights into issues and optimizations we do. In combination with this and our close cooperation with the Livewrapped team, we have been able to raise our programmatic revenue to new levels. Livewrapped is a great platform and supplier that I can truly recommend to any organization wanting to improve their programmatic business”
Søren Johansen
Head Of Ad Operations, Ad Tech & Products at Ekstra Bladet
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